Culture will eat strategy for lunch – and stories shape culture. This article, Building a Storytelling Culture, by Julie Dixon points out that most of us agree our organizations and communities should develop a storytelling culture but that knowing what to do about it is a bit dicier.
One of the key points is engaging people in the story finding and telling process. For the last 15 years of working with clients, Axiom News has been reaching out to the grassroots members of our client organizations to discover what is alive in their work at the moment and sharing those stories in written and video forms.
Julie makes a perfect point about engaging people in the story gathering journey. We’ve been experimenting with this too. Some things have worked but usually only for a time. We are now experimenting with small-group dialogues to bring people together in close conversation about questions that matter to them.
By interviewing one person at a time and sharing their story we have seen some remarkable things occur in client systems. Our thought and wonder is: What would happen if we took the same approach but involved more people in small-group conversations about the stories alive in their lives, invite them to hear from each other directly, and then work with them to explore what story comes next?
We’ve been at the centre of the story sharing and the interviews we do are each a gift. It seems that maybe it’s time to share that gift. By hosting intentional conversations and inviting more people into the experience our thought is that the intention of the stories in the first place will be felt more deeply.
- More to Come
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