Our new logo, which we've launched today and placed in the top left of this page, contains three colours, arranged together, yet in their own clearly defined spaces.

Green represents our enthusiasm for the socially and ecologically thriving world we see many organizations working towards.

Orange signifies the individual strengths people and organizations can bring to bear, especially when they work together. Orange also symbolizes vibrancy, energy and hope.

Blue stands for the disciplines and methods that bring vision and individual strengths together to create tangible results.

We’ve presented the three colours as solid, distinct entities, to be honoured and understood as unique. They stand out. And yet, they are stronger together.

They are arranged in such a way as to suggest an orderly, but loose fit, rather than a too-tightly fitted puzzle. The openness between them allows for movement, energy, and reconfiguration.

The tri-coloured symbol makes visible what we mean by our motto: Engaging Strengths, Catalyzing Change.

When individual strengths work to complement each other new possibilities emerge. Groups of people and organizations self-organize and re-organize, becoming resilient and creative in the process. Engaging unique strengths in the direction of shared hopes is the best way to create a future together.

In the first part, Engaging Strengths, we remind ourselves what we attempt to do for those we serve every day, with every interview, every story.

In the second part, Catalyzing Change, we anticipate what will happen as a result.

At the core of it, we believe in human potential and that if it is cultivated into full expression, good things, brilliant things, surprising things will happen. Change will happen.