Environmental activist and journalist Bill McKibben challenged fellow journalists at a recent conference to see climate-change reporting as the ultimate test of journalism’s value. "We'll find out whether the journalistic method was a good idea or not . . . whether it serves the early-warning function we need it to serve or not,” said McKibben. He concluded his presentation with the point that finding out ways, without much money, to stand up to large amounts of money, is what the best journalism has been about from the beginning. "It’s figuring out how to take power and status quo and put reality in its face and knock it down a peg or two," he said, adding that the natural outcome of good journalism is to make people care and "go do something about something." More
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